The Power of Social Media, Smarter Advertising and Personalisation With this in mind, when Google grows in importance, so too does social media in 2020. While Google has become a marketplace for any kind of business, social media is where the battle of retention and conversion take place. In a survey by Avionos last year found that 55% of people bought products from a company directly thanks to its activity on social media.Ĭonsumers love the personal touch with a bigger proportion buying and recommending companies that directly communicate with them on one or more of their social media pages. Media advertising has transformed drastically over the past few years alone, and social media is a big catalyst. But with the steady introduction of 5G and, as a result, easier accessibility to technology like Augmented/Virtual Reality, online retailers are closing the gap. ![]() One of the big advantages that brick and mortar retailers have over their digital counterparts are the visuals. Visual Marketing: Augmented and Virtual eCommerce ![]() Both continents having a larger number of people obtaining access to the internet and especially smartphones. What’s impressive is that this statistic is a pretty conservative estimate when looking at emerging markets like Asia and Latin America. According to Oberlo by 2021, more than 2.14bn people will be going digital with their buying. The number of people logging on to buy anything from electronics to furniture and fashion has risen reliably to nearly 2bn people in 2019.Īnd that’s a number that’s only going to rise over the next few years. Online stores never close, for one, and offer consumers a convenient way to get the products they’re looking for. With so much growth over the past two decades, there’s still more to come for people across the world, and especially for eCommerce.Įmerging markets like Asia have stormed ahead in the number of people using phones for eCommerce payments. Since the introduction of the internet, we have seen a continual growth of users year-on-year, averaging around 8%. ![]() Growth in the number of online users reached 4,585 billion users globally by 2020 which was a sharp increase from 4,119 billion in 2019. The internet has truly transformed the way that we do business and buy products, and that’s no real surprise when you think about it. So, with the beginning of 2020, what are some of the big trends out there for businesses to keep in mind? North America: 89% Europe: 87% Latin America: 68.9% To no-one’s surprise, having reported previously on Singles day in November, it’s China that’s leading the way, with the US as a distant second.Īt $3.5trn, eCommerce has increased by over 20% in 2019, thanks in large part to an increase in the number of people getting plugged into the internet across the world. Over the course of 2019 alone, the digital market alone reached a valuation of over $3.5 trillion, according to research by Oberlo earlier in the same year. The eCommerce market has come a long way over this last decade, with innovative payment solutions, advertising opportunities and an exciting range of tools for businesses and consumers to use in order to spread the word about brands that matter to them.
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